Branding Questionnaire

We recommend using a desktop, and jotting your answers down elsewhere (and pasting them in), so there's no chance of losing your progress!

In order to design at our best, we will need some info from you

Let us know if you have any questions!

hello@mosaigroup.com

The Basics

We'll start off with the easy ones

Your NameEmail AddressCompany NameSupporting Tagline (if applicable)

Personality and Story

Now, we'll be diving a bit deeper

In three words, describe your brand’s personality.What are three words that describe your brand other than personality?What emotions do you want your audience to feel when they encounter your brand?What is your brand’s story – how did it come to be what it is today?What is your mission statement?What are your values?What is another brand with a voice you love?If your brand was a Celebrity, who would it be?

Customer Avatar and Audience

Who you are targeting

Who is your ideal customer? Describe their personality and demographics in detail.What does your ideal customer struggle with on a regular basis?How do you interact with your ideal customers?

Unique Selling Position

What make you different than Company X?

What pain points do you solve for your ideal customer?What outcomes can your ideal customer expect when they buy from you?What is unique about the way you help your ideal customer?

Competition

Continuing to dive in deeper

List two or three of your competitors.How are you similar to your competitors?How are you different from your competitors?What is it about the way you help your ideal customer that resonates more than your competitors?

Visuals

If you do not yet have one of the below items chosen for you brand, feel free to answer with "N/A"

What are your brand's colors (RGB, HEX, HSL, etc.)? Why have you chosen these colors?What is your font? Why?What is your existing logo (link to DropBox or Google Drive)?What is the story behind your existing logo?On a scale from 1-10, how open are you to the visuals being tweaked?On a scale from 1-10, how open are you to the visuals being reworked entirely?

Misc.

Here is a chance to include anything that wasn't covered above

Do you have any inspiration images already uploaded that you would like to share (DropBox, Google Drive, etc.)?Is there anything else that you would like conveyed to our team of designers?

Thank you! Your submission has been received!

We're sending you a copy of your responses to keep for your records.
If you need to add anything or amend any of your answers, please let us know!

hello@mosaigroup.com

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