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About a week, with proper and timely client participation. The finer details can be found on this Proposal:
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Rush orders are available, for an additional cost.
Brand Plan work may take from 8 weeks and more. If there is an existing logo or assets, startup founders usually need more time to decide. We call it a natural resistance to change that makes the timeframe anywhere within two months, even for the smallest package. We know you probably needed it yesterday, but a good design takes time.
Discovery: We collect information about the project, analyze competitors, and audit the existing identity to clearly understand the task and have a strong foundation for the upcoming work.
Visual positioning: Based on the competitive landscape and the target audience, we create a visual positioning of the brand. We go through several exercises to define the critical characteristics of the future visual brand identity.
Brand mood and attributes: This phase is vital for identifying a cloud of attributes such as adjectives and nouns and then group them. And then, we prepare mood-boards for each of the logical groups.
Style guide: Our final output is a visual brand identity guide that combines all basic visual assets like logo, wordmark, typefaces, and other materials in one delivery. It allows our startup clients team to have a single source of truth and set some rules for visually consistent use of the brand across all touch-points, starting from marketing websites, social media, product design, and more.
Since we work as an extension of your team and continuously communicate, our clients play a very active role in the decision-making process. This way, there are no surprises along the way. As a result, there is usually a 0% chance that you find yourself in a position where you do not like the final deliverable.
It is possible that we would consider a cash + equity deal when we provide our services for a slightly reduced rate, in exchange for a small portion of the company. However, there are many different factors that we consider before accepting these types of projects.